Shri Mintu’s Art crafts handmade wooden furniture — Sheesham, teak, and maple pieces for bedroom, dining, and living spaces — and needed a Shopify store that could sell that craftsmanship online, backed by paid campaigns that could find the right buyers.
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Objective
Shri Mintu’s Art builds handcrafted wooden furniture in its own manufacturing facility, and needed an online store that could carry that craftsmanship convincingly, then put it in front of the right buyers.
Stintlief was entrusted to:
- Launch a Shopify store built to sell furniture, not just list it — rich enough to show grain, joinery, and scale
- Organize a wide catalog — bedroom, dining, living room, storage, and seating — into an easy, confident shopping experience
- Communicate the brand’s craftsmanship and sustainability story without slowing the buying journey
- Support customization requests and value-adds like free installation and delivery directly on-site
- Build a scalable framework for long-term marketing, user acquisition, and performance growth
The goal was a store that felt as considered as the furniture itself — and a media plan that could get it in front of people ready to buy.
Challenges
Furniture is a considered purchase — people want to see the wood grain, understand the scale, and trust the craftsmanship before they commit. The store had to do that job on its own, across a wide catalog.:
- A wide, varied catalog spanning five-plus room categories needed clear, confident organization
- Photography and product pages had to carry real texture and craftsmanship, not just specs
- Customization requests and delivery/installation details needed a clear path, not a buried FAQ
- Slow page load speeds affecting Google rankings
- No existing paid acquisition strategy to bring qualified buyers to a considered-purchase product
- Needed a platform that could scale with the catalog as new collections launch
Approach
Stintlief delivered a complete digital enhancement roadmap for Pikkme through:
Discovery and Planning
- Studied the catalog, materials, and manufacturing story to shape the site’s structure
- Mapped the buying journey for a considered purchase like furniture
- Built a project plan spanning design, development, and campaign launch
- Created SEO-rich content for brand pages, categories, and product listings
Design and Shopify Development
- Designed a warm, minimal storefront that lets the wood and craftsmanship lead
- Structured collections by room — bedroom, dining, living room, storage, and seating
- Built the store on Shopify with lightweight, fast-loading product templates
- Built in clear paths for customization requests, free installation, and delivery details
- Ensured full mobile responsiveness for browsing and buying on any device
PPC and Performance Marketing
Set up conversion tracking across the store before launching any paid spend
Built and launched search and shopping campaigns targeting high-intent furniture buyers
Tested ad creative and audiences, then reallocated spend toward what converted
Layered in retargeting to bring considered-purchase shoppers back to complete their order
Launch and Ongoing Support
Launched the store on schedule
Handed over training on managing products, collections, and orders
Continue optimizing campaigns and the store based on real sales data
Result
Pikkme witnessed strong digital improvement within weeks:
- Sales Growth: a 48% increase in online sales within three months of the PPC campaigns going live
- Traffic Growth: a 65% increase in qualified site traffic from paid search and shopping campaigns
- Conversion Rate: a stronger conversion rate as targeting and retargeting were refined
- Brand Presence: a storefront that finally matches the quality of the furniture itself
