Stintlief partnered with Pikkme to elevate its digital presence, redesign website, and strengthen the brand’s market positioning with a modern, revenue-focused online strategy.
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Objective
The primary objective of the Pikkme project was to build a modern, high-performance e-commerce platform that strengthens the brand’s digital identity and improves customer experience. Pikkme wanted to position itself as a leading mobile accessories brand in India with a website that reflects quality, trust, and style.
Stintlief was entrusted to:
- Develop a fast, responsive, and conversion-oriented storefront
- Establish strong SEO foundations to increase organic visibility
- Improve product discovery and highlight Pikkme’s design-focused product range
- Ensure seamless marketplace alignment across Amazon, Flipkart & the Pikkme store
- Build a scalable framework for long-term marketing, user acquisition, and performance growth
The goal was to create an online presence that not only showcases Pikkme’s wide collection of premium mobile cases but also drives consistent sales and enhances the brand’s competitive edge in the Indian accessories market.
Challenges
Before collaborating with Stintlief, Pikkme faced several growth-limiting challenges:
- Outdated store layout with low conversion elements
- Slow page load speeds affecting Google rankings
- Limited SEO optimization on product/category pages
- Ineffective content structure and lack of brand storytelling
- Need for stronger identity and improved user experience
- High bounce rates from mobile users
- Limited marketing automation & tracking
Approach
Stintlief delivered a complete digital enhancement roadmap for Pikkme through:
Website Redesign & Optimization
- Revamped UI/UX for a cleaner, modern, and mobile-first layout
- Integrated conversion-oriented design blocks
- Improved product page structure for faster decision-making
- Enhanced navigation and filtering to improve product discoverability
Advanced SEO Implementation
- Technical SEO improvements & schema markup integration
- Keyword mapping for all categories (e.g., printed cases, transparent cases, premium cases)
- Optimised meta titles, descriptions, and URLs
- Created SEO-rich content for brand pages, categories, and product listings
Performance & Speed Optimization
- Image compression & next-gen formats (WebP)
- Code minimization & lazy loading
- Improved Core Web Vitals for better ranking and experience
Marketplace Growth Alignment
- Synced brand communication across Amazon, Flipkart, and online store
- Strategy alignment for organic and paid growth
- Product listing enhancements to boost CTR and conversion
Brand Identity & Content Strategy
- Built a stronger visual identity for Pikkme
- Designed promotional graphics, banners, and social media creatives
- Created a storytelling content structure that resonates with Gen-Z & millennial audiences
Result
Pikkme witnessed strong digital improvement within weeks:
- 40% faster website load speed
- Increase in organic visibility across targeted keywords
- Improved user engagement and session duration
- Higher add-to-cart and purchase intent
- Stronger brand perception and identity
